Serving People, Saving Lives

Guest post by David Pull


I love a good advertising slogan!  You know, one that is clever and catchy, makes you smile and brings to mind the product it’s trying to sell.  Let me give you some examples (answers at the bottom) : 

  • A _______ a day helps you work rest and play.
  • Hands that do dishes can feel as soft as your face with mild, green _____ _____.
  • Probably the best lager in the world.
  • Have a break, have a _____ ________.

Did you know that we have our very own world-class advertising slogan here at King’s?

For the last few years, all of the net profit from the conferencing and coffee shop businesses at the King’s Centre is given away to help make life-changing differences to people in genuine need.  It might have been Toby that came up with the slogan “Serving People, Saving Lives” to describe this.  Whoever it was must be a genius as it does exactly what it says on the tin (oops! there’s another one!).  We’ve done this in response to the following prophetic word:

“...there’s something about that kind of arena coming into your Church and there the Lord says there are going to be resources even for the third world nations, there are going to be resources for the poor, there are going to be resources for the broken, there is going to be an increased ability to resource mission into some of the most broken nations of the world... because you want to see sons and daughters released and God says out of that is going to come ideas, plans that are going to shape this very city.”  - Julian Adams 19th January 2012


Each year, once the conferencing and coffee shop net profit figure is known, the Elders and Trustees look for suitable recipients.  These can vary from year to year but the common thread is that the money will make a material difference to real people facing real life-challenges.  This year we had £11,034 to give away and this money has gone to provide food for famine relief in Kenya, an ultrasound machine for a medical clinic in Rwanda and to help fund our work with the disadvantaged in King’s Care.

Why do we do this? 

We want to be generous with the resources that God has blessed us with by serving the folks that come into the King’s Centre for meetings or into the coffee shop well.  We unashamedly advertise Serving People, Saving Lives in the coffee shop and on our King’s Centre website, not to blow our own trumpet or to give us a “unique selling point” (although I’m not aware that anyone else does this!), but in order to point people to Jesus who “did not come to be served, but to serve, and to give his life as a ransom for many”.  It also provides a vital focus for our volunteer and paid staff.  Moving chairs and setting up rooms for conferences is hard work (I know, because I have done it as a volunteer).  So is preparing food in the kitchen and serving in the coffee shop.  So is all the administrative work behind the scenes to ensure that all goes smoothly.  Knowing that what you do generates money which can make a real difference to real people provides a real incentive to our staff.   

So, let me encourage you to continue praying for and supporting the conferencing and coffee shop businesses and for the volunteer and paid staff who work there. The more money we bring in, the more we have to give away - Serving People, Saving Lives!

Answers : Mars, Fairy Liquid, Carlsberg, Kit Kat. 

Blog 6Kings Norwich